Prudent investment, Personalised for You
At QED, we believe your wealth should be managed with the same care and intelligence you’d expect from someone handling their own family’s savings—because that’s exactly how we do it.
We don’t chase trends or rely on gut feelings. Our investment decisions are grounded in academic research and hard evidence. Why? Because facts don’t panic during market dips. This approach helps us reduce risk and increase the likelihood of achieving above-average returns—without losing sleep.
Minimising risk, costs, fees, and taxes isn’t just a nice idea—it’s a cornerstone of our service.
BESPOKE AND TANGIBLE (Yes, Really)
Every portfolio we build is as unique as the client it’s built for.
We assess historic performance and current market conditions to give you a realistic picture of what to expect—returns, volatility, and all. Risk is part of the deal, so we make sure you understand what kind of rollercoaster you’re signing up for:
- i) potential gains,
- ii) potential losses, and
- iii) how bumpy the ride might get.
We take time to understand your personal attitude to risk, your capacity to absorb losses (without derailing your goals), and whether you actually need to take risks to get where you want to go.
We take time to understand your personal attitude to risk, your capacity to absorb losses (without derailing your goals), and whether you actually need to take risks to get where you want to go.
And because QED clients have access to exclusive institutional funds, our up-front and ongoing charges are among the lowest available. That means more of your money stays invested, working for you.
We regularly review your portfolio to ensure it’s:
- i) performing as expected,
- ii) still aligned with your goals, and
- iii) as efficient and effective as possible.
INVESTING WITH PURPOSE
At QED, we believe people should be able to invest their money in line with their goals and values.
We feel that it is important to “make your money matter” and the way you invest your savings can make a real difference.
That’s why we offer our “Progressive” portfolios—designed for those who want their investments to reflect their values without sacrificing performance. These portfolios thoughtfully incorporate Environmental, Social, and Corporate Governance (ESG) considerations, sitting proudly alongside our standard options.
We review them regularly to ensure they’re not just ticking boxes, but genuinely making a difference—while staying true to our evidence-based philosophy. Because making your money matter shouldn’t mean watching your returns disappear into a compost bin.
CREDIBLE EXPERTISE
Darren Baker is a founding member and current chair of the Evidence Based Investment Solutions (EBIS) academic investment group. EBIS’s membership consists of leading, independent Financial Planning firms from across the UK.
INDEPENDENT AND UNBIASED
We have no ties to banks, investment managers or insurance companies. We are completely independent, and our advice is provided without of any form of bias.
What our clients say:
Darren listens really well and takes the time to understand personal goals. His assessment of his clients attitude to risk is the best I have come across from an advisor and very thorough.
When my wife and I needed proper professional advice we looked at other IFAs and realised that…Darren was so far ahead of them in terms of research, seriousness, management backup and probity.
Our family has dealt with Darren for over 20 years, he has become a valued and trusted advisor. He offers strong and sound advice and explains everything in layman’s terms. Family businesses and investments are always delicate and can become quite emotive and controversial. Darren navigates his way through these discussions and listens to everyone’s concerns before offering sound solutions. He always follows through everything and does what he promises.
We chose Darren specifically because…we preferred his approach of minimising the internal “tax” of high management costs. He has paid us ample attention…His explanations are clear, at the right level of detail, and he has inspired confidence. He has managed to avoid swamping us with unnecessary paperwork and we have a straightforward view of our investments which we can call up on the web whenever we want, all in one place. I have no hesitation in recommending Darren.
What Darren provides is a focus on a balanced portfolio, tuned to a level of risk tailored to your circumstances and objectives with investment funds that are not like vampires that drain away the value of your portfolio with high fees.
I was extremely worried about choosing an investment adviser, but having learnt more about QED’s service and having spoken to several existing clients, I felt confident QED were the right people for me.